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About The ITSA-Smarter Beach Days Start Here

The ITSA is more than just a towel—it's a game-changer for sun seekers, travellers, and beach lovers. Born out of a need for clever beach gear, our original towel trapper design has evolved into a full range of award-winning, UK-made beach accessories that combine function, style, and innovation.

Fashion Accessories

Our 
Story

It all started with a simple problem: sandy, tangled towels and no secure place for your valuables at the beach. From this frustration, we designed the ITSA bag—a revolutionary beach towel with built-in storage, ties to stop it blowing away, and a comfy pillow option.
 

Since then, our range has grown to include:

  • Towel Trappers with memory foam or inflatable pillows

  • Beach towel clips and waterproof bum bags

  • Elegant beach wraps and more
     

Every product is crafted with care, right here in the UK.

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